Privacy Policy

Introduction

Kulvaibhav is an online marketplace dedicated to India’s handcrafted, handmade, handloom, cultural and artisan-made products.

Our platform connects customers with products and sellers while supporting artisans, craftsmen, manufacturers, designers and independent businesses.

To provide these services, we may need to collect certain information from customers, sellers, artisans, visitors and other users of our platform.

This Privacy Policy explains what information we collect, how and why we use it, when it may be shared, how we protect and retain it, and what choices and rights may be available to you under applicable law.

Our privacy practices are intended to align with applicable Indian data-protection requirements, including the Digital Personal Data Protection Act, 2023 and applicable rules, regulations and amendments made under it.

About Kulvaibhav

Kulvaibhav — India’s Handcrafted Heritage is a marketplace focused on discovering, promoting and selling handcrafted and handloom products from across India.

Kulvaibhav may facilitate transactions between customers and participating sellers, artisans, manufacturers, designers and other business partners.

For the purposes of this Privacy Policy, “Kulvaibhav”, “we”, “us” or “our” refers to the Kulvaibhav platform and its operating entity, Marvello Origin Works Limited.

“You”, “your” or “user” refers to any individual who visits, browses, registers on, purchases from, sells through, communicates with or otherwise uses Kulvaibhav.

Information We Collect

We collect information that is reasonably necessary to operate Kulvaibhav and provide our services.

3.1 Information You Provide Directly

3.2 Information Collected Automatically

When you visit our website, certain technical information may be collected automatically, including:

• IP address
• Browser type and version
• Device type
• Operating system
• Screen and device information
• Website pages visited
• Date and time of visits
• Referring website
• General website interaction information
• Error and diagnostic information

3.3 Information From Other Sources

Where appropriate and permitted, we may receive information from payment service providers, logistics partners, technology providers, fraud-prevention providers, authentication providers, business partners and publicly available sources.

3.4 Information We Do Not Intentionally Seek

Kulvaibhav does not generally require users to provide sensitive personal information merely to browse the marketplace.

Please do not voluntarily submit highly sensitive personal information through product reviews, comments, contact forms or other public areas unless genuinely necessary.

How We Use Your Information

We may use personal information for the following purposes:

4.1 Account Management

• Create and manage user accounts.
• Authenticate users.
• Maintain account security.
• Provide account-related services.
• Remember user preferences.

4.2 Order Processing

• Process purchases.
• Confirm orders.
• Generate invoices.
• Arrange shipment and delivery.
• Process returns and exchanges.
• Process cancellations.
• Provide order updates.

4.3 Customer Support

• Respond to enquiries.
• Resolve complaints.
• Handle returns and exchanges.
• Investigate order issues.
• Provide technical assistance.
• Respond to grievances.

4.4 Seller and Artisan Operations

• Verify sellers.
• Manage seller accounts.
• Process product listings.
• Facilitate orders.
• Process seller settlements.
• Manage seller compliance.
• Prevent fraudulent activity.

4.5 Website Improvement

• Improve website functionality.
• Understand customer preferences.
• Analyse website performance.
• Improve search and navigation.
• Develop new services.

4.6 Security and Fraud Prevention

• Detect suspicious activities.
• Prevent fraud.
• Protect customer and seller accounts.
• Investigate unauthorised transactions.
• Protect our systems and infrastructure.

4.7 Legal and Regulatory Requirements

We may process information where necessary to comply with applicable laws, respond to lawful requests, maintain required business records, resolve disputes, establish or defend legal claims and prevent unlawful activity.

4.8 Marketing and Communications

Where permitted and, where required, based on your consent or another lawful basis, we may send newsletters, new-product information, artisan stories, offers, recommendations, campaigns and other promotional communications.

Cookies and Similar Technologies

Kulvaibhav may use cookies, pixels, tags, local storage and similar technologies to improve the website experience.

5.1 What Are Cookies?

Cookies are small data files stored on your device when you visit a website. They may help websites remember information about your visit and provide functionality across different pages.

5.2 Types of Cookies We May Use

5.3 Managing Cookies

You may be able to control or delete cookies through your browser settings. Disabling certain cookies may affect some features of the website, including account, cart or checkout functionality.

Where consent is legally required for particular cookies or similar technologies, we will provide an appropriate consent mechanism.

Sharing of Information

Kulvaibhav does not sell personal information to third parties merely for the purpose of selling personal information.

We may share information when reasonably necessary to operate the platform, fulfil services, comply with law or protect users and our business.

6.1 Sellers and Artisans

When you purchase a product, relevant information may be shared with the seller, artisan or fulfilment partner as necessary to process and fulfil your order.

6.2 Logistics and Delivery Partners

We may share necessary information with courier companies, shipping partners, delivery agents, warehousing partners and fulfilment providers.

6.3 Payment Service Providers

Payment information may be processed by authorised payment gateways and financial service providers.

6.4 Technology and Service Providers

We may use third-party providers for website hosting, cloud infrastructure, email, SMS, customer support, analytics, security, software services, database management and fraud prevention.

6.5 Legal and Regulatory Authorities

We may disclose information where required or permitted by applicable law, regulation, court order, governmental request or lawful process.

6.6 Business Transfers

If Kulvaibhav or its operating business is involved in a merger, acquisition, restructuring, investment, sale of assets or similar transaction, information may be transferred as part of that transaction, subject to applicable law.

Payments and Transaction Information

Kulvaibhav may offer multiple payment methods through authorised payment service providers.

Payment information may be processed directly by authorised payment gateways, banks or financial service providers.

Kulvaibhav may receive transaction-related information necessary to confirm payment, confirm orders, process refunds, reconcile transactions, prevent fraud, maintain accounting records and provide customer support.

Sellers, Artisans and Service Providers

Kulvaibhav works with sellers, artisans, manufacturers, designers, craftspeople, logistics providers and other service partners.

Seller and artisan information may be collected for registration, verification, product listing, seller onboarding, order fulfilment, payments and settlements, tax and accounting requirements, customer support, compliance and fraud prevention.

Where a seller or artisan receives customer information to fulfil an order, that information must be used only for appropriate purposes connected with the transaction and applicable legal requirements.

Sellers and artisans must not use customer information obtained through Kulvaibhav to independently market to customers, sell customer information, create unauthorised databases or use such information for unrelated purposes.

Kulvaibhav may take appropriate action where a seller or partner misuses customer information.

Marketing Communications

We may communicate with you regarding:

• New arrivals
• Product recommendations
• Special offers
• Seasonal collections
• Artisan stories
• Handcrafted collections
• Editorial content
• Events
• Kulvaibhav updates
• Other promotional activities

Where applicable, marketing communications may be based on your preferences, previous interactions, purchases or browsing activity.

You can unsubscribe from promotional emails using the unsubscribe option included in the communication.

Even after opting out of promotional communications, you may continue to receive essential service communications such as order confirmations, shipping updates, delivery notifications, payment confirmations, refund notifications, account-security messages and important policy notices.

Data Storage and Security

We take reasonable measures to protect personal information against unauthorised access, misuse, alteration, disclosure, loss or destruction.

Access to personal information is limited to persons and service providers who reasonably require it for authorised business purposes.

However, no internet-based service can guarantee absolute security.

You are responsible for maintaining the confidentiality of your account credentials and should contact us immediately if you believe your account has been compromised.

Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected or as required or permitted by applicable law.

The retention period may depend on:

• The nature of the information.
• The purpose for which it was collected.
• Whether an account remains active.
• Order and transaction requirements.
• Tax and accounting obligations.
• Legal requirements.
• Dispute-resolution requirements.
• Fraud-prevention requirements.
• Security requirements.

Transaction and financial records may need to be retained for longer periods because of legal, tax, accounting or regulatory obligations.

When information is no longer required, we may delete it, anonymise it or securely dispose of it, subject to applicable legal and operational requirements.

Your Privacy Rights

Depending on applicable law and the circumstances of the processing, you may have rights concerning your personal information.

12.8 How to Exercise Your Rights

To make a privacy-related request, please contact us using the details provided in Section 17 of this policy.

We may need to verify your identity before processing certain requests in order to protect your account and personal information.

Children’s Privacy

Kulvaibhav offers products that may be intended for children, including children’s clothing and accessories.

However, the availability of children’s products does not mean that children are expected to independently create accounts, place orders or provide personal information to Kulvaibhav.

Where applicable, purchases and account activities involving children should be undertaken by a parent or lawful guardian.

We do not knowingly seek to collect personal information directly from children for purposes that are not permitted under applicable law.

Third-Party Websites and Services

Kulvaibhav may contain links, integrations or references to third-party websites and services.

When you visit or use a third-party website or service, its own privacy policy, terms and practices may apply.

Kulvaibhav does not control the privacy practices of independent third parties.

We encourage you to review the privacy policies of third-party services before providing them with personal information.

International Data Transfers

Kulvaibhav is an India-based marketplace and primarily operates in connection with India.

However, certain technology, hosting, analytics, payment, communication or other service providers used by us may process information from locations outside India.

Where personal information is transferred, stored or processed outside India, we will take steps appropriate to the circumstances and applicable law.

International processing may be necessary for cloud hosting, website infrastructure, technology services, security services, communication services, analytics, payment processing and other essential business operations.

We will seek to ensure that such processing is carried out subject to appropriate contractual, technical, organisational or legal safeguards where required.

Changes to This Privacy Policy

Kulvaibhav may update this Privacy Policy from time to time.

Changes may be made because of changes in applicable laws or regulations, our business, website, services, technology or data-processing practices.

When we make material changes, we may update the “Last Updated” date displayed at the beginning of this policy and, where appropriate, provide additional notice.

We encourage you to periodically review this page to remain informed about how we handle personal information.

Contact and Grievance Redressal

If you have any questions, concerns, requests or complaints relating to this Privacy Policy or the handling of your personal information, please contact us.

Privacy & Grievance Contact

Kulvaibhav
Operated by: Marvello Origin Works Limited
Washim, Maharashtra, India

We will review and address privacy-related requests in accordance with applicable law and our internal procedures.

If a matter remains unresolved after contacting us, you may have additional remedies available under applicable Indian law.